Daniela Vizcaino Portfolio | 4-H Grows Campaign
Welcome to Daniela Vizcaino's portfolio online where you will see a selection of her graphic design work.
Daniela Vizcaino, Graphic Designer, New York City, Visual Designer, Designer
20159
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4-H Grows Campaign

The 4-H Grows Campaign was designed to show the real essence of 4-H’ers and the impact this organization has on youth today. The goal was to highlight the impact 4-H has on kids by helping them grow into capable, confident, resourceful young people needed in our world today.  The campaign included the design of print collateral, promo video, digital and social media assets to help bring the 4-H brand to a new level.

ICON DESIGN

A series of icons were designed to represent the organization’s pledge:

I pledge my head to clearer thinking, my heart to greater loyalty, my hands to larger service,

and my health to better living, for my club, my community, my country, and my world.

The campaign has a series of ready-to-print posters designed to help local 4-H offices promote their activities.  A new series of portrait and group photos were taken to showcase the real 4-H kids.

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DIGITAL DESIGN

Additional digital and social media assets were designed to support marketing efforts for the new campaign across various social media channels.

MERCHANDISE DESIGN

Brand premiums were designed using the new icons to support fundraising for the organization through their website ecommerce site and also to promote the new campaign. These items include stainless steel water bottles, t-shirts, iPad and iPhone cases, tote bags, buttons, among others.

Designed and Developed for LeadDog Marketing Group

Strategy & Concept: LeadDog Marketing Group

Icon & Graphic Design: Daniela Vizcaino  |  Art Direction (Campaign): Laura Osorno  |  Photography: Ignacio Linares, Gaspar Guerra

Graphic & Icon Design / Art Direction (Photo Shoot)

Daniela Vizcaino

Category

Digital, Editorial, Illustration, Print

Tags
4-H, 4-H Grows, Campaign, Icons, Print