The 4-H Grows Campaign was designed to show the real essence of 4-H’ers and the impact this organization has on youth today. The goal was to highlight the impact 4-H has on kids by helping them grow into capable, confident, resourceful young people needed in our world today. The campaign included the design of print collateral, promo video, digital and social media assets to help bring the 4-H brand to a new level.
A series of icons were designed to represent the organization’s pledge:
I pledge my head to clearer thinking, my heart to greater loyalty, my hands to larger service,
and my health to better living, for my club, my community, my country, and my world.
The campaign has a series of ready-to-print posters designed to help local 4-H offices promote their activities. A new series of portrait and group photos were taken to showcase the real 4-H kids.
Additional digital and social media assets were designed to support marketing efforts for the new campaign across various social media channels.
Brand premiums were designed using the new icons to support fundraising for the organization through their website ecommerce site and also to promote the new campaign. These items include stainless steel water bottles, t-shirts, iPad and iPhone cases, tote bags, buttons, among others.
Designed and Developed for LeadDog Marketing Group
Strategy & Concept: LeadDog Marketing Group
Icon & Graphic Design: Daniela Vizcaino | Art Direction (Campaign): Laura Osorno | Photography: Ignacio Linares, Gaspar Guerra