Sustainability is a concept that I value and try to apply to my every day and lifestyle decisions. In this case, I wanted to design the brand for seafood restaurant and food truck with sustainability as their core business value. The premise for this restaurant was that they work with certified local fishermen to ensure that their daily catch follows certified sustainability regulations and does not place in peril local seafood and other marine fauna. Their menu is defined daily, based on what’s can be fished seasonally.
Inspired by the colors of the blue crab and crawfish, the primary and secondary color palettes were drawn directly from the blue crab’s colors. Two blue hues were selected as the primary palette, while reds, browns and light ivory were chosen as accent colors to complement the brand colors.
Images used for iPad digital design all have license to be used as creative commons images.