Gourmet Concept Consulting Services is a Florida-based consulting firm that focuses its services to small and medium-scale businesses involved in the catering, food and beverage industry.

This was a great opportunity to create a brand identity related to the food industry. I wanted to steer away from the typical elements associated with the food industry and create a symbol that was strong, yet still resembled this sector. Using an old, vintage meat grinder as the inspiration for their brand, I created a very simple yet powerful logo that links the company’s logo to its target audience. The logo is complemented by the slogan I proposed for their company: “Grinding the best solutions for your business.”

The use of bright colors presents a brand that is vibrant, active and energetic. The color palette is composed of red and orange as the primary colors, allowing for a striking visual color combination that immediately stands out.