Just! English Language School requested a bid for a new brand identity for their school. Their original logo had many issues. First, it was not legible. The different type treatments were confusing and dated, and they lacked cohesion. They needed an identity that was more vibrant and interesting to students.
My proposed design used the exclamation point from the school’s name as the main element for their new logo. A new, more legible typeface was proposed to give the school a modern look. I also developed a new slogan, based on the process of learning English as a new language, which could potentially be used for their advertising campaign and also helps reinforce the school’s new brand identity.
The color palette used for the adult language courses gives a professional, while the lighter, brighter colors are more in tune with the children’s programs.