Campaign design for the MoonWalk NYC, Walk the Walk America’s first overnight marathon to raise funds and awareness of breast cancer.
Inspired by its founder, Nina Borough, Walk the Walk brought to America its iconic breast cancer fundraising event to New York City: the first ever, overnight marathon to power walk 26,2 miles in decorated bras to raise funds and raise awareness of breast cancer.
The work presented below is a selection of the campaign designed for this event. This included website and digital design, marketing collateral pieces, out-of-home and onsite signage for the event, merchandise, among other things.
Designed and Developed for LeadDog Marketing Group
All photos and content are copyright of Walk the Walk America and Walk the Walk
Times Square Billboard Design: Daniela Vizcaino / Times Square Billboard Effects: Pablo Gnecco